Mary O'Keefe
Creative Director / Art Director
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Return Path

Created in 2009, these posters helped Return Path have a little fun explaining email deliverability, in direct mail as well as on the walls of their headquarters.

The “anatomy of an email” direct mail poster folds out to reveal 14 key email deliverability variables, explained in plain English.

The “anatomy of an email” direct mail poster folds out to reveal 14 key email deliverability variables, explained in plain English.

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