Creative Director / Art Director
Creative Director / Art Director
An artificially intelligent online presence that engages with would-be sex predators, so fewer kids do.
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Winner of a Gold Cannes Lion in the U.N. Sustainable Development Goals category. Winner of Best in Show at the Atlanta Addys and 3 One Show Pencils. Featured in Communication Arts.
Gracie texts with would-be sex predators, using one of her 112 distinct adolescent personas. She then sends data on their behavior to law enforcement, and directs the offender to resources where they can get help.
Developer: Brandon Jones.