Baseball for All
How can baseball be America’s pastime, if only half of us are invited to play?
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Winner of six Clios, including Integrated Campaign, Digital/Mobile, Social Media and Social Good.
This campaign spanned a full website redesign & functionality revamp, a new logo, social presence and awareness campaign.
The central piece was an anthem video created to spread awareness and drive to the new site, where players could find support, as well as join a team.
Designer + Developer: Stephen Thorson.