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Baseball for All
How can baseball be America’s pastime, if only half of us are invited to play?
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Winner of six Clios, including Integrated Campaign, Digital/Mobile, Social Media and Social Good.
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This campaign spanned a full website redesign & functionality revamp, a new logo, social presence and awareness campaign.
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The central piece was an anthem video created to spread awareness and drive to the new site, where players could find support, as well as join a team.
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Designer + Developer: Stephen Thorson.